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Faculty & Research

Asst.Prof.Dr.Thunyarat Amornpetchkul

Associate Dean for Administrative Affairs

Asst.Prof.Dr.Thunyarat

Contact

Office Hours : Thursday and Friday 9.00-12.00

Email : thunyarat.a@nida.ac.th

Tel. : 02-727-3997

Website : https://sites.google.com/view/thunyarat-bam

Biography

Education

  • Ph.D. in Business Administration (Operations and Management Science), Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, USA, 2014.
  • Bachelor of Science in Economics (Actuarial Science), Summa Cum Laude (Highest Honor), Wharton School, University of Pennsylvania, Philadelphia, PA, USA, 2008.
  • Bachelor of Applied Science (Computer Science), Summa Cum Laude (Highest Honor), School of Engineering and Applied Science, University of Pennsylvania, Philadelphia, PA, USA, 2008.

Honors and Awards

  • Royal Golden Jubilee Scholarship, 2017 and 2018.
  • Best Presentation Award, 12th International Conference on Business, Economics, Social Science & Humanities, Seoul, South Korea, 2016.
  • Best Reviewer Award, 6th International Conference on Operations and Supply Chain Management, 2014.
  • Robert D. and Janet E. Neary Scholarship, University of Michigan, 2012.
  • Edward L. Richter Scholarship, University of Michigan, 2012 - 2013.
  • James and Ruth Close Scholarship, University of Michigan, 2011.
  • Faculty Appreciation Award, University of Pennsylvania, 2008.
  • Insurance Society of Philadelphia 100thAnniversary Scholarship, 2007.
  • First-Place King’s Award, granted by the Thai Royal Family, 2003.
  • Royal Thai Government Scholarship, 2003.

Research Interests

Pricing and Revenue Management, Data Analytics, Forecasting Applications, Decision Making under Uncertainty, Startups and Innovations, Marketing and OM Interface, Finance and OM Interface, Supply Chain Management, Healthcare Operations

Academic Experience

  • Assistant Professor, NIDA Business School, 2014 - Present 

Instructor:

- Pricing Strategies for Revenue Optimization
- Forecasting for Business Decisions
- Operations Management
- Stochastic Processes
- Project Feasibility (co-instructor)
- Entrepreneurship (co-instructor)

  • Visiting Professor, Carroll School of Management, Boston College, USA, Fall 2017 – Winter 2018

Instructor:

- Pricing and Revenue Optimization
- Forecasting Techniques

  • PhD Candidate, Stephen M. Ross School of Business, University of Michigan, USA, Winter 2012

Instructor:

- Operations Management

Publications

Selected Research Papers

  • Thunyarat (Bam) Amornpetchkul, Hyun-Soo Ahn, and Ozge Sahin. Conditional Promotions and Consumer Overspending. Production and Operations Management8 (2018): 1455 – 1475.
    Featured in Newswise (June 2018), Phys.org (June 2018), and JHU Hub (June 2018).
  • Thunyarat (Bam) Amornpetchkul. Threshold Discounts Comparison: All-unit or Incremental?. Journal of Revenue and Pricing Management3 (2017): 265 – 294.
  • Thunyarat (Bam) Amornpetchkul, Izak Duenyas, and Ozge Sahin. Mechanisms to Induce Buyer Forecasting: Do Suppliers Always Benefit from Better Forecasting?. Production and Operations Management 24.11 (2015): 1724-1749.
  • Kittiphod Charoontham and Thunyarat Amornpetchkul. Reputational Impact on Startup Accelerator’s Information Disclosure and Performance. Economics of Innovation and New Technology (2021). Advance online publication. doi:10.1080/10438599.2021.1910030.
  • Kittiphod Charoontham and Thunyarat (Bam) Amornpetchkul. Performance-Based Payment Scheme to Hedge Against Credit Rating Inflation. Research in International Business and Finance 44(2018): 471-479.
  • Kittiphod Charoontham and Thunyarat Amornpetchkul. Startup Accelerator Analysis: Strategic Decision on Effort Exertion and Information Disclosure Regime. Under second round review at Journal of Entrepreneurship in Emerging Economies.
  • Kittiphod Charoontham and Thunyarat Amornpetchkul. Credit Rating Agency Analysis: Compensation Scheme Impact on Rating Decision and Rating Quality Improvement. Revise and resubmit at Financial Innovation.

 

Research Case Studies:

  • Kridsda Nimmanunta and Thunyarat (Bam) Amornpetchkul. A Clampdown on Service Refusals by Bangkok Taxis. Forthcoming in Asian Journal of Management Cases2 (2019).
  • Thunyarat (Bam) Amornpetchkul. Ichitan Group and the Price War in Thailand's Ready-to-Drink Tea Market. Journal of the International Academy for Case Studies3 (2016): 4-21
  • Thunyarat (Bam) Amornpetchkul, Danuvasin Charoen, and Jongsawas Chongwatpol. Electrical and Electronic Equipment Cluster in Thailand: Can Competitiveness Be Regained?. Journal of the International Academy for Case Studies 22.3 (2016): 59-83

Articles

Selected Conference Proceedings

  • Thunyarat Amornpetchkul. Impact of Better Information in Making Startup Investment Decisions. Proceedings of 2020 NIDA Foundation Day Conference on Innovation of Development Administration for Overcoming the National Crisis, Bangkok, Thailand, April 2020.
  • Thunyarat Amornpetchkul. Sustainable Operations in Multi-channel Environment. Proceedings of 2017 NIDA Foundation Day Conference on Sufficiency Economy and Development Administration: From Philosophy to Practice, Bangkok, Thailand, March 2017.
  • Kittiphod Charoontham and Thunyarat Amornpetchkul. Impact of Pay-for-Performance on Rating Accuracy. Proceedings of the International Conference on Accounting, Finance and Financial Institutions, Poznan, Poland, October 2016.
  • Thunyarat Amornpetchkul. Pricing Strategies for Sustainability. Proceedings of 2016 NIDA Foundation Day Conference on NIDA's Legacy: A 5-Decade Focus on Sustainable Development, Bangkok, Thailand, March 2016.
  • Kittiphod Charoontham and Thunyarat Amornpetchkul. Effect of Commission Payment on Rating Inflation. Proceedings of NIDA International Business Conference 2016, Bangkok, Thailand, March 2016.
  • Thunyarat Amornpetchkul. Enhancing Thailand's Competitiveness: A Case Study of the Electrical and Electronic Equipment (EEE) Cluster. Proceedings of 2015 NIDA Foundation Day Conference on Development Administration, Globalization, and Sustainable Development, Bangkok, Thailand, April 2015.
  • Thunyarat Amornpetchkul. An Approach to Improve Routing Decisions in Queueing Networks. Proceedings of the 6th International Conference on Operations and Supply Chain Management, Bali, Indonesia, December 2014.