Ph.D. in Business Administration


Ph.D. in Business Administration

  • Designed for those with a strong commitment to careers in research and teaching
  • Emphasizes rigor and individual attention
  • Fulltime program (weekdays)
  • Conducted in English
Course Overview

NIDA Business School is one of Thailand’s premier business school that is known for its high quality research and distinguished academic training. Our PhD program’s mission is to produce outstanding academic scholars that will be sought after by other leading business programs and research institutions.

NIDA Business School provides our PhD students with the opportunity to work closely with high caliber faculty members in order to develop an academic career in their selected area of specialization. Our PhD in Business Administration provides the following specializations: Accounting, Finance, Management, Management Information Systems (MIS), Marketing, and Operations Management.


  • PhD Student Achievements

    Conference presentations

    • Pollawat Chumnangoon will present his research, “Knowledge Sharing within Geographic Clusters: The Role of Social Capital Dimensions among SMEs” at the Strategic Management Society Meeting (Minneapolis, US) in September 2019.
    • Chomsorn Tangdenchai will present her research, “Hidden from the Spotlight: Bribery Practices and Its Impact on Interfirm Risk” at the Strategic Management Society Meeting (Minneapolis, US) in September 2019.
    •  Kessara Kanchanapoom will present her research, “Leveraging Business Analytics to Support Marketing Decisions in the Healthcare Industry” at the 2019 Summer AMA Conference (Chicago, IL) in August 2019.
    • Kantatouj Amaranonta will present his research, “Foreign Market Entry Patterns in Unsettling Environments: The Role of TMT Dimensions” at the Academy of International Business Conference (AIB) in Copenhagen, Denmark in June 2019.

    • Thitiphat Podok will present his research, “How Do Perceived Brand Globalness, Brand Quality, Store Image, and Brand Prestige Affect Purchase Intention?” at the Academy of International Business Conference (AIB) in Copenhagen, Denmark in June 2019.

    • Chomsorn Tangdenchai will present her research, “Corruption and Formal Contracting with Government Sponsored Financial Institutions in Volatile Environments: The Role of Political Tie Intensity” at the Academy of International Business Conference (AIB) in Copenhagen, Denmark in June 2019.

    • Phimai Nuansi will present her research, “Dealing with Service Failure Smarter: The Critical Role of Customer Voice Management in Service Recovery Process” at the Collaborative European Research Conference (CERC) in Darmstadt, Germany in March 2019.

    • Tran Nhu Quan presented his research, “Revisiting the Empirical Linkages between Stock Returns and Trading Volume: Evidence from Thai Stock Exchange” at the Econometrics and Statistical Methods – Application in Economics in Finance Conference (ESM-AEF) in Ho Chi Minh City, Vietnam in January 2019.

    • Chomsorn Tangdenchai presented her research, “Money for Nothing?: The Effect of Bribery on Knowledge Acquisition” at the Strategic Management Society Meeting (Paris, France) in September 2018.
    • Kessara Kanchanapoom presented her research, “A LRFMM-Based Clustering Model in the Healthcare: A Case Study of Customer Segmentation in Complementary and Alternative Medicine” at the Asia-Pacific Decision Science Institute International Conference in Bangkok, Thailand in July 2018.
    • Chomsorn Tangdenchai presented her research, “Does Bribery Pay?: How Bribery Impacts Firm Learning Across Cultures” at the Academy of International Business (AIB) Conference in Minneapolis, Minnesota (US) in June 2018.

    Journal Publication :

    • Kittiphod Charoomtham published his research paper, "Performance-Based Payment Scheme to Hedge Against Credit Rating Inflation" in Research in International Business and Finance 44(2018): 471-479.


    • Kessara Kanchanapoom earned herSAS® Certified Predictive Modeler in May 2018. Students passing the exam have a firm understanding and mastery of the functionalities for predictive modeling available in SAS Enterprise Miner with the ability to perpare data, build predictive models, assess models, score new data sets, and implement.

Learn more about the specializations that our PhD in Business Administration offers:

PhD specialization in accounting focuses on understanding the role of information and measurement systems in effective resource allocation within the firm and among firms. Areas of research include determinants of auditor performance and quality, financial disclosure strategies of firms, effects on IFRS adoption, financial reporting quality, corporate governance and fraud, etc.

PhD specialization in finance focuses on: 1) understanding the dynamics of financial markets arising from the interactions among investors, firms, and financial intermediaries; and 2) debating on issues that allows each market participant to make effective financial decisions and policy recommendations. Areas of research include asset pricing, portfolio choice, market microstructure, behavioral and empirical finance, risk management, real estate investments, etc.

PhD specialization in management focuses on understanding how firms create and sustain competitive advantage. Management is an interdisciplinary field that draws upon theories and frameworks from economics, sociology and psychology. Areas of research include institutional change, technological change and innovation, competitive strategy, corporate strategy, cooperative strategy, global strategy, behavioral strategy, corporate governance, top management team, business ethics, real options, etc.

PhD specialization in MIS focuses on the enhancement of knowledge that relates to the management of IT-based resources and services as well as IT-based business models. Areas of research include consumer usage of social media and e-commerce, big data analytics, eLearning technology, innovation management of ICT, mobile marketing, IT strategy, etc.

PhD specialization in OM focuses on improving the efficiency, quality, and innovation of enterprises to create unsurpassable competitive advantages through better understandings of operational strategies, product/service development and innovation, quantitative modeling, and rigorous data analytics. Areas of research include supply chain and inventory management, decision making under uncertainty, pricing and revenue optimization, quality management, process improvement, competitiveness, etc.

PhD specialization in marketing focuses on understanding the needs of customers, and ideas for developing and launching new products and services. Marketing is an interdisciplinary field that draws upon economic, behavioral, psychological and administrative theory. Areas of research include marketing communication, social media marketing, consumer preferences and behavior, new product introductions, electronic word of mouth, etc.



4.1  Application form available at NIDA Educational Service Division, NIDA Business School, or download application form click here

Now – April 26, 2019

4.2 Apply by post

Now - April 12, 2019

4.3 Submit application form to NIDA Educational Service Division or NIDA Business School.

Now – April 26, 2019

4.4  List of applicants who are eligible to take the written examination (Business Aptitude Test) will be announced at NIDA Educational Service Division and NIDA Business School. The announcement will also be posted at 

April 30, 2019

4.5 Written examination (Business Aptitude Test)

May 5, 2019

4.6 List of applicants who are eligible to take the interview will be announced at NIDA Educational Service Division, and NIDA Business School. The announcement will also be posted at 

May 8, 2019

4.7 Interview 

May 14-17, 2019

4.8 Application results will be will be announced at NIDA Educational Service Division and NIDA Business School. The announcement will also be posted at

May 27, 2019

4.9 Registration period

May 27 - June 4, 2019

4.10 Classes begin

August 3, 2019

Address : 8th Floor, Boonchana Atthakorn Building,
118, Serithai Road, Klongchan,
Bangkapi, Bangkok 10240
Contact Person :
Intira : 02-727-3937
Tel : 0 - 2727 - 3931 - 49
Fax : 0 - 2374 - 3282, 0 - 2375 - 3924
Email :

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