หลักสูตรพัฒนาผู้บริหาร Mini MBA
Executive Development Course Mini MBA (In-house)
by Center for Business Innovation, Faculty of Business Administration,
The National Institute of Development Administration (NIDA)
1. Principles and rationale
In today's business, the competition is more intense due to the changing in many factors. This is because of the fast-changing environment whether the opening the market for free trade. This brings new competitors from abroad into the domestic market. The changing in technology makes accessing information easier. Competitors know the movement and the possibility very well. Including the use of strategic management knowledge to drive business. The competition is intense both domestically and internationally. The leading organizations prepared to adapt, get ready to handle the competition. One of the most important adaptation preparations is the preparation of corporate executive development.
Course training program of Executive Development Mini Master of Business Administration or Mini MBA was operated in order to give the intermediated executives and above level from the organization learn the academic and how to conduct the management to improve the work and the expansion of the business. It covers all aspects of modern business administration. In particular, human resources management and strategic planning is important in determining the direction of the organization.
2. Objectives of the program
2.1 To stimulate and develop the executives who are trained to be alert.
2.2 The executives who attend the training can integrate knowledge and applied to the business effectively.
2.3 The executives who attend the training can have a modern vision and have common knowledge in management to drive the organization to the goal.
2.4 To increase administrative capacity with the development of latency as high-level executives.
3. Target group of the program
- Intermediated and advanced executives
4. Format and duration of training
- Use training format with the focus on the knowledge and develop skills with participants, contains lectures, theories modern practices, workshop. By gathering common problems found, brainstorming, analyze problems, discussion, and examples from the actual case study include training activities, focus on educating, improve skills with participants, contains lectures, theories modern practices, examples from the actual case study. Group Assignment activity (Workshop) by using the process * "Business Strategy Audit". This is collection common problems which found then brought to brainstorm, analyze problems, the results were presented to the curriculum committee. The executives of the organization can join as the observer and offer a view or more suggestions. This will be beneficial to the participants and the organization itself. As a result of doing the business audit, all of you will understand, and plan and develop strategies for departments and organizations and take it for using immediately.
- Training 1 - 2 days a week (Or according to the requirements of the company.
Can be set later)
- 72 hours of training
5. Training Venue
- Use the training room of the company.
6. Speakers of the program
- Speakers of the program are faculty of teachers of the Faculty of Business Administration and other faculties.
From the National Institute of Development Administration and from other institutions with experience in the lecture. We also provide consultancy services to many leading public and private organizations throughout the country.
7. Curriculum Structure
Module 1 : Marketing & Customer Satisfaction Focus 12 hours
| *Topics | hours |
| 1.1 Marketing Concept 1.2 Customer Service and Satisfaction 1.3 Customer Relationship Management Strategy 1.4 Integrated Marketing Communication |
3 3 3 3 |
| Total hours | 12 |
Module 2 : Accounting 6 hours
| (Topics) | hours |
| 2.1 Financial Statement Analysis for Executives 3 2.2 Essential Financial Accounting for Executives 3 |
3 3 |
| Total hours | 6 |
Module 3 : Finance and Economics 9 hours
| *Topics | Hours |
| 3.1 Economics for Management and Analysis of Macroeconomic Trends (Macro Economics for Executives) 3.2 Modern Financial Management & Strategies 3.3 Enterprise Risk Management |
3 3 3 |
| Total hours | 9 |
Module 4 : Store Level Inventory & Supply Chain Management 6 hours
| *Topics | Hours |
| 4.1 Inventory Management 4.2 Supply Chain Management |
3 3 |
| Total hours | 6 |
Module 5 : Leadership Development 15 hours
| *Topics | Hours |
| 5.1 HRM for Non-HR Manager and Building Valued Organization Behavior 5.2 Team Work & Team Building 5.3 Leadership Development in the Learning Company 5.4 Change Management |
6 3 3 3 |
| Total hours | 15 |
Module 6 : Good Corporate Governance 3 hours
| *Topics | Hours |
| 6.1 Business Ethics and Accountability Building | 3 |
| Total hours | 3 |
Module 7 : Strategic Management 12 hours
| *Topics | Hours |
| 7.1 Business Analytics 7.2 Competitive Strategy 7.3 Driving Strategy into Action 7.4 Strategic use of Information Technology |
3 3 3 3 |
| Total hours | 12 |
Module 8 : Business Strategy Audit 9 hours
| *Topics | Hours |
| 8.1 The basics and benefits of doing Business Strategy Audit (Fundamental and Tools of Business Audit) 8.2 Practice to apply the results of the audit to improve the company's business strategy (Workshop for Auditing) 8.3 Group Presentation |
3 3 3 |
| Total hours | 9 |
Business Strategy Audit, Business Strategy Checklist for executives and business owners (Which is used and practiced with all MBA-NIDA models)
*Notes
- Company Topics can change or add/cut afterward as appropriate.
- The list of speakers is subject to change as appropriate.
8. Expected Results
- Participants bring the knowledge to improve and develop in the work.
- Participants receive the certificate.
9. Conditions for obtaining the Diploma / Project Achievement / Evaluation
- Participants must attend at least 80% of each training.
- Participants must score at least 80%
10. Budget
| Expenses | Set up at the company |
|
Training fee and institutional fees. Notes |
(Offer later) |
Many leading companies and organizations rely on us to provide in-house training such as
